Organizing and presenting information so that communication is clear depends upon:

  1. Demonstrating importance
    • Order
    • Alignment
    • Font
    • Colour
    • White Space
  2. Readability/viewability
    • Alignment
    • Font
    • Colour
    • White Space
  3. Intended message (perception principles)
    • Proximity
    • Similarity
  4. Visuals (aesthetic principles)
    • Balance/Symmetry
    • Unity
    • Harmony